I think the price of goods and the way each brand is promoted to the outside world give users their first impression of the brand. Sometimes the first impression will affect the user's choice. Another factor is the location of the store. If it is in the prime area of the market, people can often see the brand and it will leave a brand impression in their minds. The last one is the product quality. If the user buys it once but the quality is not good, the user will not have the idea of buying it next time.