Case study-Understanding Marketing Activities

Discussion Questions 

  1. What product did XYZ Tech launch?

  2. Why was the smartphone market challenging for XYZ Tech?

  3. How did pre-orders help increase sales?

  4. Why did XYZ Tech price the phone lower than competitors?

  5. How did branding help customers trust the product?

  6. Why are influencers useful in marketing?

  7. How did distribution help customers buy the phone easily?

  8. Why is inventory management important during a product launch?


Click Case Study_ XYZ Tech – Launching a New Smartphone.pdf link to view the file.