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[TEA-JAN-26] BMI3C by Ms. S. A (2025-26 T3)
Lesson 1.2- The Marketing Concepts/ Strategies
Marketing Activities for Different Market Segments
Marketing Activities for Different Market Segments
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Product life cycle and Marketing Strategies
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Discussion Forum 1.2 -Group Activity: “Market to the Right Customer!”
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Course Outline
Online Etiquette
Guidelines for Icebreakers
Guidelines for Online Contributions - Discussion Forum
Hardware and Software Requirements
Assignment Submission Guideline
Time Log Sheet
Course Resource Folder
Responsibilities of Students
Attendance Policy
Cheating and Plagiarism Policy
Late and Missed Assessments Policy
Appropriate Computer Use Policy
Virtual Classroom Procedures and Code of Behaviour
Introduce Yourself
Student Information Form
Learning Skills & Work Habits Student Self-Assessment (Beginning)
Mid term Presentation
Rough Draft
Examples Presentation
Example
Example
Unit 1 - Resource Folder
Unit 1 - Reflection/Feedback
Marketing Plan
Example of Marketing Plan-1
Consumer Profiling
Marketing quiz – Review Notes
Unit 2 - Reflection/Feedback
PPT-The Marketing Process
Intro to Marketing
Discussion Forum 1.1 - Topic
Case study-Understanding Marketing Activities
Marketing Branding Campaign Overview- Assesment As
Answer -
Marketing Campaign- Homework
Lesson 1.1 Exit Card
Marketing- Review
Supply and Demand- Marketing
PPT- Marketing Strategies
Product life cycle and Marketing Strategies
Discussion Forum 1.2 -Group Activity: “Market to the Right Customer!”
CASE STUDY-Enhancing Customer Satisfaction through Total Quality Management (TQM) in a Retail Company
4 Ps of marketing - assessment
answers
MCQ'S
Lesson 1.2 Exit Card
Understanding Consumer Profiles and Purchase Motivations
PPT- Consumers
Icebreaker FORM
Lesson Glossary
Discussion Forum 3 - Topic
Assessment: Connecting Consumer Profiles with Motivations
answer
Practice MCQ
Class Work- Making a Personal Ad
Homework
Lesson 3 Exit Card
PPT
Icebreaker FORUM 4
Discussion Forum 4 -
Marketing, Competition, and Technology
How Marketing Affects Competition Among Products
Competition-Assignment
What is Marketing? -A brief review sheet
Exit Card 1-4
Icebreaker FORUM 5
The Role and Importance of Marketing Research in Business
PPT-The Importance of Marketing research
Lesson notes
Lesson 5 Glossary
Creating a Marketing Research Plan
Lesson 5 Exit Card
PPT - Marketing Research
PPT
Lesson notes
Icebreaker FORUM 6
CASE STUDY
Review Questions & Case Study
Lesson 6 Exit Card
Icebreaker FORUM 2-1
Product – The Primary “P” of the Marketing Mix
PPT- introduction to marketing Mix
PPT-PRODUCT/SERVICE/EVENT
Lesson 2.1 Glossary
Case study
Assessment: Product – Marketing Mix & Product Life Cycle
Lesson 8 Exit Card
Icebreaker FORUM
Discussion Forum
PPT Branding
The Benefits of Brands
Brands Archetypes
Brand Creation
Assessment: Brand Identity Exploration Project
Homework
Discussion Forum 10 - Topic
Diagnostic Assessment- Lesson Distribution/ Place
Differenc between Logistics, Supply Chain and Channels of disdribution
PPT
PPT-2
Lesson Notes: Channels of Distribution and Delivery Methods
Assessment-1
Assessment-2
Answer
Homework
ppt
Inventory
Discussion Forum 2.4 -
Exit Card: My Learning Goals
PPT
Exit Question
PPT
Assessment
Diagnostic Assessment-Promotion
Discussion Forum 13 - Topic
PPT
PPT
PPT -AIDA
AIDA Notes
Assessment Promotion
Assessment-Submission
AIDA and IPR
PPT. Advertising Medias and Tools