Lesson 3.5: Logistics in International Business
Learning Goals: By the end of this lesson you will be able to
1. Compare the logistics of delivering a product to a local, a national, and an international market.
2. Describe the key factors that influence the ways in which a company may deliver its product to an international market.
3. Compare the advantages and disadvantages of different modes of transportation for distributing a product to different world markets.
Independent Work Before Class:
1.Textbook Sections 9.1, 9.2, 9.32.Glossary Quiz3.Exit Card4.Homework ForumDo this quiz before class and after you study the glossary.
Do this short survey after class to reflect on how class went for you.
Put your notes from the reading here by 1 hour before class.
During Class:
The CEO of Yi Dian Dian is trying to decide between horizontal integration and vertical integration. Prepare a presentation and answer these questions:
1. Who can Yi Dian Dian do horizontal integration with? What would be the benefits and challenges?2. Who can Yi Dian Dian do vertical integration with? What would be the benefits and challenges?3. What do you recommend Yi Dian Dian to do?- You can check your homework answers here after class.