Lesson 1.1-Marketing Basics/Activities
Learning Goals: By the end of this lesson you will be able to
Students will define key marketing activities (sales, pricing, branding, distribution, and storage).
Students will recognize how these marketing activities work together in a coordinated marketing process.
Read page 8-13 from your book.
Answer the questions making connections from your book.
What factors you think influence a customer to make a purchase?Discussion Questions
-
What product did XYZ Tech launch?
-
Why was the smartphone market challenging for XYZ Tech?
-
How did pre-orders help increase sales?
-
Why did XYZ Tech price the phone lower than competitors?
-
How did branding help customers trust the product?
-
Why are influencers useful in marketing?
-
How did distribution help customers buy the phone easily?
-
Why is inventory management important during a product launch?
-
Students to complete this after you've finished all activities/tasks in today's lesson.
Note to Teacher: Add lesson's Success Criteria to this questionnaire for student to self-assess.