[TEA-JAN-26] BMI3C b ...

Lesson 1.2- The Marketing Concepts/ Strategies
Lesson 1.2- The Marketing Concepts/ Strategies
Learning Goals: By the end of this lesson you will be able
- Understand how demand and supply affects the marketing decisions.
-Understand the current marketing strategies that uses quality management.
-Understand the market segments
- Read page 37-46
- Marketing- Review File
- Supply and Demand- Marketing File
- PPT- Marketing Strategies File
- Product life cycle and Marketing Strategies File
- Non-traditional product markets
  Fads
  Short-term increase in popularity
  Trends
  Long-term increase in popularity
  Niche
  Small part of the market
  Seasonal
  Part of the market that is only available in a particular season
- Marketing Activities for Different Market Segments File
- Discussion Forum 1.2 -Group Activity: “Market to the Right Customer!”
- ASSESSMENTS
- CASE STUDY-Enhancing Customer Satisfaction through Total Quality Management (TQM) in a Retail Company File
- 4 Ps of marketing - assessment File
- answers File
- MCQ'S File
- Lesson 1.2 Exit Card Questionnaire
  Students to complete this after you've finished all activities/tasks in today's lesson.