1. Marketing in global expansion focuses on adapting products, messaging, and promotions to fit local cultures, preferences, and regulations in new markets.
2.
- Not specifying the target country
- Not paying attention to internal data
- Not adapting sales and marketing channels
- Not adapting product offering
- Not letting local team lead
- Not thinking through global logistic
3. Dolce & Gabbana; KFC; BMW
4. Google Translate often misses context or nuance, leading to awkward or offensive translations. Companies should hire professional translators with cultural expertise instead.
5. Businesses can correct marketing failures by researching local markets, consulting cultural experts, and adjusting their strategy to fit local expectations.