1. Marketing is responsible for researching the new market, understanding local preferences, adapting products, and creating effective campaigns that fit the local culture.
2.
- Language Errors: Poor translations that offend or confuse.
- Cultural Insensitivity: Ignoring local customs and values.
- Assuming Global Appeal: Thinking a product will work the same everywhere.
- Overgeneralization: Treating all markets the same without adapting.
- Ignoring Local Competitors: Not understanding existing competition.
- Pricing Mistakes: Using the wrong pricing strategy for the local economy.
3.
- Pepsi’s slogan in China.
- KFC’s slogan in China.
- Dolce & Gabbana’s ad in China.
4. Google Translate can lead to incorrect or offensive translations. Companies should hire professional translators who understand the language and culture.
5. They should apologize publicly, adjust their campaigns to fit local culture, and engage with local influencers or experts for better alignment.