Discussion Forum

Jane

Jane

by Quynh Anh Vu -
Number of replies: 0

Corporate and product band 

- Corporate: represents the company as a whole (e.g., Apple).

- Product: represents a specific product (e.g iPhone)

Slogan, Logo, Brand name 

- Slogan: a short sentence to convey the brand’s message (e.g "Just do it") 

- Logo: a visual symbol 

- Brand name: the name of the company or product

Manufacturer and private brand

- Manufacturer: created and owned by the manufacture

- Private: created and sold exclusively by a retailer 

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