Corporate and product band
- Corporate: represents the company as a whole (e.g., Apple).
- Product: represents a specific product (e.g iPhone)
Slogan, Logo, Brand name
- Slogan: a short sentence to convey the brand’s message (e.g "Just do it")
- Logo: a visual symbol
- Brand name: the name of the company or product
Manufacturer and private brand
- Manufacturer: created and owned by the manufacture
- Private: created and sold exclusively by a retailer