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steven

steven

by Zihao (Steven) Xu -
Number of replies: 0

1. Corporate Brand vs. Product Brand

  • Corporate Brand:
    Represents the overall image of the company, covering all its products and services, like Apple and Google.
  • Product Brand:
    Focuses on a specific product or product line, separate from the corporate brand, like P&G’s Tide and Gillette.

2. Slogan, Logo, and Brand Name

  • Slogan:
    A short phrase that conveys the brand's idea, like Nike’s "Just Do It."
  • Logo:
    The visual symbol of the brand, like McDonald’s golden arches.
  • Brand Name:
    The name of the brand, like Coca-Cola.

3. Manufacturer Brand vs. Private Brand

  • Manufacturer Brand:
    Created and promoted by the manufacturer, like Sony.
  • Private Brand:
    Created by the retailer and sold only in their stores, like Kirkland from Costco.

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