1. Corporate Brand vs. Product Brand
- Corporate Brand:
Represents the overall image of the company, covering all its products and services, like Apple and Google. - Product Brand:
Focuses on a specific product or product line, separate from the corporate brand, like P&G’s Tide and Gillette.
2. Slogan, Logo, and Brand Name
- Slogan:
A short phrase that conveys the brand's idea, like Nike’s "Just Do It." - Logo:
The visual symbol of the brand, like McDonald’s golden arches. - Brand Name:
The name of the brand, like Coca-Cola.
3. Manufacturer Brand vs. Private Brand
- Manufacturer Brand:
Created and promoted by the manufacturer, like Sony. - Private Brand:
Created by the retailer and sold only in their stores, like Kirkland from Costco.