1. The difference between enterprise brand and product brand:
Enterprise brand:
The corporate brand represents the identity, reputation, and values of the entire company or organization. This is about the overall image of the company, as well as the opinions of customers, investors, employees, and the public towards it. A corporate brand can include multiple product lines or services aimed at conveying the company's mission, vision, and culture.
For example: Apple, Google, Coca Cola.
Product brand:
On the other hand, product brands focus on specific products or product lines, creating a unique identity and value proposition for that particular product. Product brands typically have their own unique name, logo, slogan, and identity, separate from the company brand, although it may still align with the values of the company brand.
For example: iPhone (a product brand of Apple Inc.), Diet Coke (a product trademark of Coca Cola Company).
2. The difference between slogans, logos, and brand names:
slogan:
A slogan is a short and memorable phrase that conveys key aspects of a brand's commitment, values, or positioning. It is a marketing tool used to differentiate brands in the minds of consumers. Slogans are usually very attractive and aim to leave a lasting impression on people. For example, Nike's "Just Do It"
Logo:
A logo is a graphic symbol or emblem that visually represents a brand.
Brand Name:
A brand name is the actual name of a company, product, or service.
3. The difference between manufacturer's brand and proprietary brand:
Manufacturer brand (also known as "national brand"):
The manufacturer's brand is owned and sold by the company that produces the product.
Private brand (also known as "store brand" or "private brand"):
Private brands are owned by retailers or wholesalers, not manufacturers. These brands are usually only sold in retailers' stores and are typically designed to provide more affordable alternatives for manufacturer brands. Private brands are often seen as a way for retailers to better control pricing and product supply.