Lesson 1. 3 - Customers
Learning Goals: By the end of this lesson you will be able to
Understand a consumers profile and the factors that motivate a consumer to make a purchase.
Purchase decisions
•Impulse Buys
•Routine
• Limited
•Extensive
What motivated you to make your most recent purchase? The weather? Your mood?
What influences consumers to buy products?
Basic Terms from Marketing
Write down the definitions of the terms given in chapter 6 ".The Consumers" in your note books.
Name a product and explain why you purchased it because of social influence. ?
Complete the following questions from page 88 and 89
Thinking question 2,3
Communication question 1
Students to complete this after you've finished all activities/tasks in today's lesson.