[TEA-T2] BMI3C by Ms. S. A (2024-25 T2): All participants

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COURSE ORIENTATION

COURSE AGREEMENT

Day 1 - Introduction

MIDTERM

Unit 1 - Marketing Fundamentals

Unit 2 - The Marketing Mix

Lesson 1.1-Marketing Basics/Activities

Lesson 1.2- The Marketing Concepts/ Strategies

Lesson 1. 3 - Customers

Lesson 1.4- Competition

Lesson 1.5- Marketing Research

Lesson 1.6-Marketing Globally and for Non Profit organizations

Lesson 2.1 -Products: Goods, Services, and Events

Lesson 2.2- Branding

Lesson 2.3-Place

Lesson 2.4- Inventory

Lesson 2.5- Packaging and Labelling

Lesson 2.6-Promotion

Lesson 2.9- Price

Lesson 2.9-Part 2-Price strategies and Financial data