Unit 1 - Marketing Fundamentals

  • Unit 1 - Marketing Fundamentals

    Unit Description and Learning Goal:

    By the end of this course, students will:

    • describe the process by which goods and services are exchanged;

    • explain how marketing influences consumers and competition;

    • demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information;

    • analyse marketing strategies used by organizations in the not-for-profit sector;

    • compare the factors that influence marketing methods and activities in the global economy.



    Goals
    You will be able to

    • Understand the foundations of marketing by being exposed to concepts, such as supply and demand, competition, and targeting, 
    • Understand how the technological age has influenced the marketing environment.
    • Understand the importance of market research in the marketing process.
    • Understand how different  factors influence marketing activities in the global economy.