Unit 1 - Marketing Fundamentals
Unit Description and Learning Goal:
By the end of this course, students will:
• describe the process by which goods and services are exchanged;
• explain how marketing influences consumers and competition;
• demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information;
• analyse marketing strategies used by organizations in the not-for-profit sector;
• compare the factors that influence marketing methods and activities in the global economy.
You will be able to
- Understand the foundations of marketing by being exposed to concepts, such as supply and demand, competition, and targeting,
- Understand how the technological age has influenced the marketing environment.
- Understand the importance of market research in the marketing process.
- Understand how different factors influence marketing activities in the global economy.
Teacher to upload all resources needed for unit 1 here.